What should this piece do?

Pick one of today's ideas or type your own. Greg brainstorms with you for a minute to lock in the direction, then builds the brief.

Today's ideas, refreshed daily

Step 2 - Refine the brief

Shape the core with Greg

Audience - who it is for

Header

Subheader

Entry - how it opens

Talking points (type to edit, click one to work on it with Greg, arrows reorder)

Metrics - number, label, sources

Call to action

Sources - and what each one supports

Step 3 - Select formats

The brief stays the source. Each format rewrites the talking points to fit its shape. 0 selected.

Step 4 - Greg renders

Click any part of a page to send it to Greg as the reference. Mark each piece good when you are happy.

Step 6 - Export

Get each piece you marked good as a PDF, or as an email for Outlook.